PORTFOLIO
Mala Akbari
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Unit No 21, 32nd Avenue, Sector 15 Part 2, Sector 15, Gurugram, Haryana 122002
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Third Floor, Ambience Mall, Vasant Kunj, Delhi, 110070
brief
We are in need of high-quality images that showcase Mughal cuisine-inspired dishes for our upcoming marketing campaign. Our target audience is food enthusiasts who are looking to explore and experience the rich and flavorful cuisine of the Mughal era.
what we did
Conducted extensive research to understand Mughal cuisine and develop a concept that aligns with the client's brand and target audience. Worked with professional food stylists and in-house photographers to create high-quality images, which were edited and retouched before being delivered to the client.
results
High-quality, visually appealing images that aligned with the client's brand and marketing goals. These images were able to capture the essence of Mughal cuisine, showcased the key ingredients and techniques used in the cuisine, and evoke an emotional response from the target audience.
Popcorn and co.
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A-82, Ground Floor, Naraina Industrial Area Phase-1 New Delhi – 110028
brief
Popcorn and Co. were seeking a creative and engaging 30-60 seconds ad commercial for their new product range featuring 5 pre-made masala mixes for making popcorn in different flavors. The ad should highlight the different flavors of popcorn and showcase the convenience of the product while appealing to a wide audience, including adults and children. The client required a team with experience in creating ad commercials for food and beverage brands, with a budget and timeline in mind.
what we did
We researched for the popcorn ad commercial includes identifying the target audience, analyzing competitors, determining the key features and benefits of the new product, and creating a creative brief to guide the creative team. By conducting thorough research, MWW developed a compelling and effective ad campaign that resonates with the target audience and communicates the key features and benefits of Popcorn and Co.'s new product range.
results
High-quality videos that effectively conveyed the client's brand and campaign message. The videos made had to be visually stunning and engaging, with a clear storyline or theme that resonates with the target audience.
MWW's expertise in creative direction, scripting, filming, and post-production editing should result in videos that stand out from competitors and effectively communicate the desired message.
the videos helped the client achieve their marketing objectives, and increased brand awareness, customer engagement, or product sales.
Highline Pizza & Baking Bad Pizza
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Cloud kitchen MG road, Gurgoan
brief
Create visually appealing and engaging social media content for Baking Bad / Highline Pizzeria that showcases their unique offerings, differentiates them from competitors, and encourages customers to order more.
The target audience is pizza lovers, foodies, families, and students in the local area, and the key messages focus on high-quality, artisanal pizza made with fresh, locally-sourced ingredients and convenient online ordering and delivery options.
The deliverables include a content calendar outlining the types of content to be created, the posting schedule, and the platforms where the content will be published. The KPIs are an increase in social media followers, engagement rates, website traffic, and online orders.
what we did
MWW Agency analyzed the target audience, competitors, & unique selling points of the Pizzeria. Identified content opportunities that align with the brand's unique selling points. Finally, developed a content plan that outlines the types of content to be created, posting schedule, and the platforms where the content will be published.
results
By creating visually appealing and engaging social media content that showcases the brand's unique selling points, MWW helped in attracting new customers and encourage existing customers to order more frequently.
Additionally, a well-planned content calendar and messaging strategy helped to establish a consistent brand voice and strengthened the brand's overall identity.
Overall, the result was an improved online presence and increased sales for Baking Bad Pizzeria & High Line Pizzeria
brief
Organic Kashmir is a company that produces and sells organic produce from the Kashmir region. They are looking for a creative agency to create drool-worthy images for their website and social media content that showcase the beauty and quality of their products. The images should be visually appealing and make the audience crave for their organic products.
what we did
We explored the brand's values and mission, conducted market research, analyzed competitors, study food and photography trends, plan the photoshoot and content strategy, and analyzed the results.
results
A well-planned content strategy for Organic Kashmir, successful online presence for the brand. Increased brand awareness, engagement, and online sales. The images and social media content attracted the target audience, generated interest in the brand, and created a strong brand identity. Furthermore, helped Organic Kashmir stand out from its competitors and positioned itself as a trusted and reliable organic food brand.
Ivoryy
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T- 540, Panchshila park, Malviya nagar road, New Delhi, Delhi, 110017
brief
Create social media content for Ivory Cocktail Garden, a bar/restaurant, with the objective of showcasing their unique ambiance and extensive cocktail menu to attract young adults aged 21-35. Highlighting the sophistication of the ambiance, quality and attention to detail of their cocktail menu, and exceptional service provided by staff.
what we did
Researched and analyzed the target audience and competition, defining key messages and brand identity, and developed a content strategy that showcases the sophisticated ambiance and quality of the cocktail menu.
results
Effective social media content campaign that increased brand awareness, engaged with the target audience, and drove more traffic and customers to the venue.
Bo Tai
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6, 4, Kalka Das Marg, behind Qutab Minar, Seth Sarai, Mehrauli, New Delhi, Delhi 110030
brief
The objective was to capture the ambiance of the cafe and the quality of its food through high-quality visual content, including photos and videos. The content will be used for the cafe's website, social media channels, and other promotional materials, such as brochures and flyers. The goal Was to showcase the unique atmosphere of the cafe, highlight the quality of the food and drinks, and entice potential customers to visit and experience the cafe for themselves.
what we did
We understood the client's brand and target audience, conducted research on the cafe and its menu, planned the shoot, executed the shoot with attention to detail, edited the content to enhance its visual appeal.
results
Content helped the cafe showcase their brand and menu to potential customers, increasing their online presence, and ultimately driving more foot traffic to the cafe. By delivering high-quality images or videos, the cafe was able to differentiate themselves from their competition and stand out in a crowded market.